Toy Watches

About Toy Watches

"TOYWATCH...has been a runaway hit since their debut."
- Kristina Dechter, The New York Times

"Hollywood is obsessed with this Italian-made chronograph wristwatch."
- Life & Style Weekly

"Many industry executives say they have not seen this kind of buzz since Swatch premiered its Swiss manufactured watches in 1983."
- Womens Wear Daily

In the fall of 2005, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent. An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. Fall of 2007 will welcome the first ever, freestanding TOYWATCH store - if you find yourself at Via Montenapoleone in Milan, come check out ToyWatch.

Fans of Toy Watch include Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman and Katie Holmes.